© 2021 55 the data company. All rights reserved. Legal notice & privacy policy.
Over the past few years, digital marketing has relied on first- and third-party cookies. However, cookies and other existing tracker usage are facing growing limitations from regulators, tech players, and users themselves who are moving towards a world where individuals’ privacy is better respected.
This has meant redefining online data collection, activation, and measurement while meeting users’ expectations for more privacy.
At fifty-five, we help brands answer the numerous questions arising with this new post-cookie era and prepare them for a smooth transition.
To help you solve those complex issues, we’ve gathered our analysis and experience in this two-chapter guidebook paper:
This first chapter’s objective is to:
+ Understand the new post-cookie and privacy-safe digital world
+ Identify how this new marketing landscape being shaped will impact the deployment and performances of current marketing use cases
+ Case studies of companies who have mastered the new privacy context to prepare the future
Our second part will detail our analysis of the emerging ecosystem and recommendations to help you build your privacy-first strategy.
© 2021 55 the data company
All rights reserved.
Legal notice & privacy policy
Paris • London • Hong Kong
New York • Shanghai • Geneva
Shenzhen • Taipei • Singapore
Paris • London • Hong Kong • New York • Shanghai • Geneva • Shenzhen • Taipei • Singapore
What's inside?
Part 1: Where do we stand?
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Part 1: Where do we stand?
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free guide
G U I D E B O O K
Get ready for the post-cookie era and build a digital marketing roadmap
Part 1: Where do we stand?
G U I D E B O O K
Get ready for the post-cookie era and build a digital marketing roadmap
Part 1: Where do we stand?
What's inside?
Over the past few years, digital marketing has relied on first- and third-party cookies. However, cookies and other existing tracker usage are facing growing limitations from regulators, tech players, and users themselves who are moving towards a world where individuals’ privacy is better respected.
This has made it mandatory to redefine online data collection, activation, and measurement while meeting users’ expectations for more privacy.
At fifty-five, we help brands answer the numerous questions arising with this new post-cookie era and prepare them for a smooth transition.
To help you solve those complex issues, we’ve gathered our analysis and experience in this two-part guidebook paper.
This first part's objective is to:
+ Understand the new post-cookie and privacy-safe digital world
+ Identify how this new marketing landscape being shaped will impact the deployment and performances of current marketing use cases
+ Case studies of companies who have mastered the new privacy context to prepare the future
Our second part details our analysis of the emerging ecosystem and recommendations to help you build your privacy-first strategy.
Discover Part 2:
Stay in the driver's seat