© 2021 55 the data company. All rights reserved. Legal notice & privacy policy.
Over the past few years, digital marketing has relied on first- and third-party cookies. However, cookies and other existing tracker usage are facing growing limitations from regulators, tech players, and users themselves who are moving towards a world where individuals’ privacy is better respected.
This has meant redefining online data collection, activation, and measurement while meeting users’ expectations for more privacy.
At fifty-five, we help brands answer the numerous questions arising with this new post-cookie era and prepare them for a smooth transition.
To help you solve those complex issues, we’ve gathered our analysis and experience in this two-chapter guidebook paper:
This first chapter’s objective is to:
+ Understand the new post-cookie and privacy-safe digital world
+ Identify how this new marketing landscape being shaped will impact the deployment and performances of current marketing use cases
+ Case studies of companies who have mastered the new privacy context to prepare the future
Our second part will detail our analysis of the emerging ecosystem and recommendations to help you build your privacy-first strategy.
© 2021 55 the data company
All rights reserved.
Legal notice & privacy policy
Paris • London • Hong Kong
New York • Shanghai • Geneva
Shenzhen • Taipei• Singapore
Paris • London • Hong Kong • New York • Shanghai • Geneva • Shenzhen • Taipei• Singapore
What's inside?
Part 2: Stay in the driver's seat
Sign up to get the free guide
Part 2: Stay in the driver's seat
Sign up to get the
free guide
G U I D E B O O K
Get ready for the post-cookie era and build your privacy-first strategy
Part 2: Stay in the driver's seat
G U I D E B O O K
Get ready for the post-cookie era and build your privacy-first digital strategy
Part 2: Stay in the driver's seat
What's inside?
Over the past few years, digital marketing has relied on first- and third-party cookies. With growing limitations from regulators, tech players and users, the digital landscape has been redefined, arising numerous questions about this new post-cookie era.
After reading our first part of our guidebook on how to get ready for the post-cookie era, you are now familiar with which part of your audiences and activities is to be most impacted, and you find yourself confronted with an overwhelming number of solutions promising to solve your concerns.
There will not be a one-size-fits-all solution, and not all alternatives are actually workable. So you should first be able to understand which solutions solve which problem, to what extent, and how much trust you should have in them. The next step will be to see how to build a consistent blend.
To help you solve those complex issues, we’ve gathered our analysis and experience in this two-part guidebook paper.
This second part's objective is to:
+ Identify and understand what the new solutions on the market are for and how they can help overcome new data collection, activations and measurement limitations
+ Kick off your transition into the post cookie era and identify the key steps and best practices depending on your specific context
Find our first part on the post-cookie and privacy-safe digital world, which detailed the new marketing landscape and how to kick off your transition.
