© 2021  55 the data company. All rights reserved. Legal notice & privacy policy.    

fifty-five

With the evolution of MarTech capabilities and the rise of data analytics teams, more and more brands are confidently bringing marketing measurement solutions in-house for faster, stronger and more impactful results. 

Our "In-house Marketing Modelling'' approach responds to growing industry demand for a deeper understanding of how marketing campaign success directly impacts cross-functional teams, and ultimately business revenue. No longer are marketers dependent on 6-month old models and long technical conversations in order to plan for future investments. By bringing advanced marketing modelling ‘in-house,’ brands unlock adaptable optimisation that’s based on understandable, actionable data insights for real-time marketing success with a proven impact on business revenue. 

An in-house marketing analytics approach enables brands to quickly respond to customer demands and the evolving marketplace, giving marketers a competitive advantage in:  

  1. Maintaining control of both enterprise marketing data and third-party partner  data (e.g. Google, Meta, Media Agency, etc.) with a custom build a marketing data platform, 

  2. Enhancing decision-making through automation and machine learning for a truly proactive marketing strategy, 

  3. Fostering greater stakeholder understanding of marketing analytics evolution over time with "always on" models customised to the in-depth business knowledge of internal marketing teams. 


fifty-five’s In-house Marketing Modelling e-book details how taking back marketing data directly impacts future business success.

Contents: 

+     Reasons why brands should in-house marketing measurement

+     The enterprise-level benefits and key success factors of in-housing marketing measurement

+     The necessary prerequisites for successfully bringing advanced marketing data models in-house for understandable and customised insights

+     Concrete in-house marketing modelling use cases from global brands

+     Step-by-step explanation of the in-housing process for proven success


© 2021 55 the data company 
All rights reserved. 

Legal notice & privacy policy

Paris  •  London  •  Hong Kong  
New York  •  Shanghai  •  Geneva
Shenzhen  •  Taipei •   Singapore •   Milan

Paris  •  London  •  Hong Kong  •  New York  •  Shanghai  •  Geneva  •  Shenzhen •  Taipei  •   Singapore  •   Milan

Learn more about fifty-fiveAbout fifty-fiveDownload our e-book

What's inside?

Fill the form to download our e-book

Fill the form to download our e-book

E - B O O K

How can we internalise decision-making for real time marketing results?
The In-house Marketing Modelling approach

Learn moreDownload our e-book

E - B O O K

How can we internalise decision-making for real time marketing results?
The In-house Marketing Modelling approach

What's inside?

With the evolution of MarTech capabilities and the rise of data analytics teams, more and more brands are confidently bringing marketing measurement solutions in-house for faster, stronger and more impactful results. 

Our "In-house Marketing Modelling'' approach responds to growing industry demand for a deeper understanding of how marketing campaign success directly impacts cross-functional teams, and ultimately business revenue. No longer are marketers dependent on 6-month old models and long technical conversations in order to plan for future investments. By bringing advanced marketing modelling ‘in-house,’ brands unlock adaptable optimisation that’s based on understandable, actionable data insights for real-time marketing success with a proven impact on business revenue. 

An in-house marketing analytics approach enables brands to quickly respond to customer demands and the evolving marketplace, giving marketers a competitive advantage in:  

  • Maintaining control of both enterprise marketing data and third-party partner  data (e.g. Google, Meta, Media Agency, etc.) with a custom build a marketing data platform, 

  • Enhancing decision-making through automation and machine learning for a truly proactive marketing strategy,

  • Fostering greater stakeholder understanding of marketing analytics evolution over time with "always on" models customised to the in-depth business knowledge of internal marketing teams. 


fifty-five’s In-house Marketing Modelling e-book details how taking back marketing data directly impacts future business success.

Contents: 

+     Reasons why brands should in-house marketing measurement

+     The enterprise-level benefits and key success factors of in-housing marketing measurement

+     The necessary prerequisites for successfully bringing advanced marketing data models in-house for understandable and customised insights

+     Concrete in-house marketing modelling use cases from global brands

+     Step-by-step explanation of the in-housing process for proven success