A pragmatic way towards cloud & AI marketing with 55

OUR AI USE CASESCLOUD FOR MARKETINGABOUT 55

55 & Google Cloud

fifty-five is a new breed of data company that helps brands leverage data and technology to improve marketing, advertising and customer experience, through a combination of specialized consultancy and technology services. We’re a team of over 250 digital strategists, tracking and media experts, backed by engineers and data scientists, providing support to marketing teams. Headquartered in Paris, we operate across 3 time zones from our 8 offices located in New York, London, Paris, Hong Kong, Shanghai, Geneva, Shenzhen and Taipei. 

At 55, cloud projects are a cornerstone of our services. 
We are a Google Cloud Platform certified partner with a Marketing Analytics specialization. Our teams gather the unique skills to collect, transform, analyze and visualize data, and then use the insights gained to optimize marketing strategy and activation. Combining pragmatism and ambition, our skilled consultants help you focus on concrete use cases, align stakeholders and solve them quickly, while targeting a long-term vision.

© 2019 55 the data company. All rights reserved.                               Paris  •  London  •  Hong Kong  •  New York  •  Shanghai  •  Geneva  •  Shenzhen •  Taipei

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Today’s most advanced marketers are using data science to take digital marketing to new levels of accuracy, efficiency and effectiveness. Automated Intelligence (AI) is being used by these brands to analyse millions of customer touchpoints from media, on-site, sales and CRM activity, and turn them into rich customer insights that can be activated in digital marketing, in-store and call-centres to keep improving acquisition, conversion, engagement, retention and knowledge, always to drive performance and improve ROI. 

Google Cloud's ability to link with every type of data that you choose to feed to it and its unique native integration with the Google Marketing Platform, makes possible the creation and direct activation of complex marketing use cases based on machine learning and large-scale deployments of data.

180+ active clients across industries

Renault
Google Cloud Partner - GCP

Try 55’s pre-packaged AI use cases

to think big, start small & scale fast

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© 2018 55 the data company 
All rights reserved

Paris  •  London  •  Hong Kong  
New York  •  Shanghai  •  Geneva
Shenzhen  •  Taipei

Google Marketing Platform Sales Partner - GMP

55 & Google Marketing Platform

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Still, building an AI-powered marketing capability with the most advanced set of digital tools needs to be done with care and discipline. To help brands and their agencies best exploit these new data science capabilities, 55 has crafted 8 pre-packaged use cases that open up many of the core benefits of the C4M toolset, with minimum investment and maximum business impact. This library of ready-to-use AI use cases covers your top marketing priorities and can be deployed in just one month, leveraging both Google Cloud and Google Marketing Platform:

engagement scoring
data-driven personas & audiences
content & products recommendation
navigation paths analysis
churn anticipation

DATA-DRIVEN PERSONAS 
& AUDIENCES

Identify data-driven customer segments to enrich customer knowledge and deploy a tailored marketing strategy per segment

ENGAGEMENT SCORING

Retarget prospects based on probability to purchase and increase media ROI.

CONTENT & PRODUCTS RECOMMENDATION

Deploy personalized cross-sell and upsell strategies on websites and apps to increase average basket value.

MEDIA PERFORMANCE ASSESSMENT

Measure and forecast the impact of marketing campaigns, optimize media mix and design a marketing roadmap.

CHURN ANTICIPATION

Detect customers at risk and prevent churn, awake client's relationship with the brand.

NAVIGATION PATHS ANALYSIS

Measure your website sections and features contribution to total conversions and build a Conversion Rate Optimization roadmap based on these insights.

TV-to-WEB IMPACT ASSESSMENT

Measure TV media plan impact on digital traffic, engagement, conversions and revenue. 

re-engagement scoring

RE-ENGAGEMENT SCORING

Based on purchase history, determine the best moment to address a personalized communication to increase lifetime value. 

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Then go further

with your own custom C4M deployment

Once you have derived the benefits of 55 pre-packaged use cases, you’ll want to go further and build more custom and advanced ones. And we’re here to help you go further with the Google Cloud too.

So, contact 55 today to find out what C4M can do for you, and how fast you can start your journey with our pre-packaged use cases.

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Such enhancements might include:

  • Adding any source of data (CRM, offline sales, call centers, and many more)

  • Leveraging more activation tools (emailing, in-store, A/B testing solutions...)

  • Expanding the approach and use cases to any other cloud solution

  • Implementing more advanced data science models

  • Deploying tailored solutions to address specific business needs

  • Empowering your teams to master your C4M strategy definition and deployment

  • Handling data governance, which is key to the successful design, deployment and run of AI marketing use cases

cloud for marketing with fifty-five
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