© 2022 55 the data company. All rights reserved. Legal notice & privacy policy.
© 2022 55 the data company
All rights reserved.
Legal notice & privacy policy
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Paris • London • Hong Kong • New York • Shanghai • Geneva • Shenzhen • Taipei • Singapore
Digital activities: a fair share of global emissions
It is now a duty for all economic actors to reduce their carbon footprint, especially in their digital activity: digital represents 3.5% of global emissions and +6% each year.
It is now a duty for all economic actors to reduce their carbon footprint, especially in their digital activity: digital represents 3.5% of global emissions and +6% each year.
Digital activities: a fair share of global emissions
A calculation method and ways to reduce
To help advertisers take action, we have produced the first public study on the carbon footprint of major advertising channels, with the associated methodology, focusing on the digital sector. The purpose of this study is to evaluate the greenhouse gas (GHG) emissions of advertising campaigns and ways in which we can reduce them. To do so, we present a calculation methodology, as well as best practices and rapid emission reduction paths for media campaigns. Our reasoning is that, whatever the area of activity, reducing emissions is a top priority.
To help advertisers take action, we have produced the first public study on the carbon footprint of major advertising channels, with the associated methodology, focusing on the digital sector.
The purpose of this study is to evaluate the greenhouse gas (GHG) emissions of advertising campaigns and ways in which we can reduce them. To do so, we present a calculation methodology, as well as best practices and rapid emission reduction paths for media campaigns. Our reasoning is that, whatever the area of activity, reducing emissions is a top priority.
The purpose of this study is to evaluate the greenhouse gas (GHG) emissions of advertising campaigns and ways in which we can reduce them. To do so, we present a calculation methodology, as well as best practices and rapid emission reduction paths for media campaigns. Our reasoning is that, whatever the area of activity, reducing emissions is a top priority.
A calculation method and ways to reduce
