We empower your teams with top-level immersive digital & data trainings

The 55 Academy is 55’s in-person training offer, accessible to everyone (at fifty-five's office or remotely).
We leverage our digital expertise with best-in-class teaching methods to upskill your teams.

Digital & Data Strategy

Plan for a future that puts data and digital at the heart of your vision

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The 55 Academy has been designed around
our 4 streams of expertise:

Data Architecture

Build a marketing framework embracing flexibility in a robust tech set-up

Media Consulting

Customer Experience

Improve investment performance through a smarter use of tools and data

Harness customer insights to create seamless shopping experiences

We are a global certified training organisation...

...trusted by many brands since 2010.

CELIA RIGAUX
EMEA eCommerce Director
Clarins

Our team was really happy with the Google Analytics training provided by fifty-five’s experts. They were very educational, attentive to our needs and questions, and took the time to explain each trainee how to build their reports.

With fifty-five, your teams are in good hands

Our ambition is to help you navigate the Adtech and Martech landscape confidently, and to empower your team to manage your data projects from inception to delivery.

Our trainers are data experts.

Their day-to-day experience combined with their high-level perspective enables them to transmit all the knowledge you need, from strategic planning to operational set-up.

Sharing is in our DNA and we believe that performance highly relies on team-spirit and continuous learning. We adapt every training to your business context to provide you with the most relevant practical applications.

Our trainings are designed around fun and practice.

We partner with leading & innovative tech players across the adtech landscape.

Our strong relationships with global tech players have enabled us to consistently be among the first to learn of the latest industry developments, and accordingly lead our clients to the most novel solutions. By keeping up with the fast-moving ecosystem that is Martech, we constantly challenge and update our training offer.

Our training catalogue

Beyond the catalogue below, we also offer tailor-made trainings to address your specific needs.

Trainings can either be delivered one-off or within Data Days: a training session of 1 to 5 days, tackling high-level to technical topics and for up to 50 employees.

Introduction to Digital Marketing
Data Regulation & Compliance
Governance & Data project management

Strategy, digital culture & transformation

Data architecture

Introduction to Big Data
DMP & Data Lake
Introduction to webanalytics
WeChat tracking
Mobile App Tracking
Deep-dive in webanalytics tools (beginners or advanced sessions at the user's choice): Google Analytics, Adobe Analytics, AT Internet, Firebase
Deep-dive in cloud and reporting tools: Big Query, Google Cloud Platform, Data Studio, Tableau
Deep-dive in tag-management systems: Tag Manager 360, Dynamic Tag Manager, Tealium, TagCommander

Customer experience

Introduction to testing and personalisation
Deep-dive in customer experience tools: AB Tasty, Adobe Target, Google 360 - Optimize, Content Square

Digital Media Strategy & Efficiency
Audience in media activation
Media attribution
Media reporting
DMP & Campaign tools
Social media buying
Search Engine Advertising (aka SEA)
Display & Real-Time-Bidding (aka RTB)
Online-offline media campaigns: synchronisation and measurement
Deep-dive in media tools: Google Ads, Search Ads 360, Campaign Manager, Display & Video 360, Facebook